Three different European clients asked me about PPWR in the past two weeks. Fair enough, it applies from August 12. That's next Tuesday. Quick version for anyone shipping packaged goods into the EU: PPWR is Regulation (EU) 2025/40. It replaces the old packaging directive from 1994. Because it's a regulation, not a directive, it applies directly in all 27 member states from day one. No national versions, no grace period for stock placed on the market after August 12. What actu