The small appliance industry has averaged 1% growth over the last 17 years. Yet, SharkNinja has been growing at a CAGR of 20%. I was reading about their strategy today, and one story stuck with me: Engineers went into consumers' homes and watched them vacuum. They saw people flipping their vacuums over and using scissors to cut tangled hair off the brush roll. Consumers thought this was "normal." SharkNinja saw it as an opportunity. 18 months later, the "Anti-Hair Wrap" vacuu