One Air Fryer, Three Colours: From Palette to Product Decisions

Pink, blue and green give the same air fryer three different expressions. The shape stays familiar, while each colour suggests a different direction for a kitchen collection.

For a brand developing its appliance range, this creates a useful starting point. Which colour fits the collection—and what needs to be defined before that choice moves into production?

At LumexHome, I approach this through three connected decisions.

Choose colours in the context of the range

I would start by placing the proposed colours alongside the brand’s existing products and packaging.

Does the pink connect with an established accent colour? Does the blue suit the wider collection? Does the green work with the materials and finishes already used across the range?

The aim is to give each option a clear reason to belong. Three attractive samples do not automatically mean that all three should launch.

Review the complete product

The housing takes up most of the visual space, but it is only part of the appearance.

On this air fryer, the circular control dial and long drawer handle are prominent details. Their relationship with the housing deserves attention: the colour match between separate parts, the appearance of the silver trim, and the way reflections move across the curved surfaces.

I would review the assembled samples together under consistent lighting, then inspect each one individually.

Photographs are useful for discussion. Final colour and finish decisions should refer back to agreed physical samples, particularly when images have been retouched.

Give each colour a clear reference

Once a colour is selected, I would connect it to an identifiable sample and a written record of what has been approved.

That record should distinguish the housing colour, surface finish, handle, trim and visible markings. Any open points should remain explicit.

The same colour reference should then carry through to the order description and the relevant packaging artwork or variant label. If the product changes after photography, the packaging image may need another review.

For me, this is the practical work behind “from colour board to container”: helping a visual choice remain clear as it passes between the brand, supplier and production team.

When selecting colours for your next appliance, which comes first—fit with the existing collection, customer preference or launch simplicity?