From the narrow alleys of Venice to the historic grandeur of Florence and the bustling avenues of Rome, my recent market immersion trip across Italy has been nothing short of transformative. I've spent the last week diving deep into every layer of the Italian SDA (Small Domestic Appliance) ecosystem: from high-end boutiques and community "Mom-and-Pop" shops to regional chains and massive tech supermarkets. Here are my 3 key takeaways for the 2026 global appliance market: 1️⃣

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