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A Color Launch Is Never Just a Color Launch — Reading SMEG's "Moonlight" as a Sourcing Signal
When SMEG announces its Color of the Year, my inbox tends to light up within two weeks. Buyers ask the same question in different words: "Can we do something like this?" So when SMEG USA unveiled Moonlight for 2026 — a warm matte neutral, debuting first on the Retro-Style Kettle, Drip Coffee Machine, and 2-Slice Toaster — I read it the way I read most launches from category leaders: as a forward indicator for what private-label and mid-market buyers will be asking for in 6 to

James Ryan
May 72 min read
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