James

How to turn air fryer colour options into a clear product brief, with practical checks for sample approval, finish details and packaging alignment.

Imagine a coffee maker, kettle and toaster developed around the same charcoal black. Each has its own shape, materials and surface finish. Before approving the range, I would want all three on the same table. A shared colour reference gives the team a starting point. Gloss can change how that colour appears. Two samples may match under one light source and look different under another. That makes the physical review an important part of the development brief. Specify the surface For each...

Three different European clients asked me about PPWR in the past two weeks. Fair enough, it applies from August 12. That's next Tuesday. Quick version for anyone shipping packaged goods into the EU: PPWR is Regulation (EU) 2025/40. It replaces the old packaging directive from 1994. Because it's a regulation, not a directive, it applies directly in all 27 member states from day one. No national versions, no grace period for stock placed on the market after August 12. What actually changes next...